Proof and press
Licensing archives to AI labs is new enough that you should ask for evidence. Here is what has been reported, and what owners say.
The archive story the Wall Street Journal covered
“We don’t want to become Blockbusters, sitting there with our hard drives.”
Hear the episode
The Wall Street Journal’s Tech News Briefing ran a two-part series on how AI companies get their training data. Part 2, published in August 2025, follows Jared Brick of Brick House Media through licensing his archive with Troveo AI.
The New York Post covered the same trade in March 2025: “This company will give you cash if you let them train AI with your private videos.”
What owners say
“Licensing to AI is coming at a great time, to give us extra income to edit our documentary, FlowWolf. Who knew my older dark media would be worth so much to Ai?”
“We heard about this and so excited to license our older ‘dark media’ to AI learning. It is helping to fund our past movie and our upcoming works. Love it”
Find out whether what you have qualifies
A few taps, then your details. A person on our team reads every answer and replies with a plain yes or no.